Role: Interactive Art Director
Scope: In the heat of the 2012 presidential election, 7-Eleven had the brilliant idea to take a pulse on which candidate was winning with the 7-Election campaign. You walk in to any 7-Eleven and vote for your candidate by picking either a blue or red cup. The national results were collected and broadcasted on the 7-Election website. We managed to tap the website's API to help generate a massive amount of click-to-site and campaign awareness. The 7-Election ad is still used in sales presentations as an example of technical possibilities for highly successful online ads.