Role: Associate Creative Director
Scope: Collaboratively worked with the sales and project management teams to create a series of ads that showcase the redesigned 2014 Buick Regal & LaCrosse. The launch leveraged the entire portfolio of SAY Media's ad products. Together, the ads worked in concert to create a highly successful ad experience measured by click to site and ad time spent benchmarks.
The Adaptive ad is a responsive HTML5 ad that can adapt to any browser size on any device. The ad consists of 5 IAB standard Flash ads that expand into an immersive brand experience. The Mobile Ad is a mobile friendly brand experience that is geared towards being on the go with a cellular network. Props to the wonderful mobile designer Marie Shatara, who gracefully pulled off the mobile and tablet designs.