Role: Interactive Art Director
Scope: CSX wanted to incorporate a visually engaging yet simple UI to showcase the positive effects on the environment, economy and communities. The ad consists of an isometric perspective of a community. As the train advances at the bottom of the ad, the isometric community gets greener, quieter and much more efficient. The user can simply watch the ad, or use the train as a slider to see the community advancements. We also leveraged CSX's two highly visual broadcast spots. The ad performed really well in terms of time spent and brand awareness.