Project:  Precor Cardio

Role:  Creative Lead + Art Director

Scope:  Covid brought hard times to the fitness industry. Nobody knew what the future would bring for commercial fitness, so we had to get creative with a new Precor Cardio launch. With no way of shooting actual product with talent in a live action setting, we partnered with an amazing special effects agency, 9IFX, to create an unforgetable walk-around experience for each of our new cardio products. The video series ended up winning Gold, Silver, and Bronze at the 2020 Telly Awards in animation and special effects categories. For Precor, we established an award winning product campaign that set Precor as a commercial fitness anchor in a very unstable time.