Project: Destination Peloton

Role:  Creative Lead

Scope:  Taking the Peloton offering to the business world, the new Peloton For Business branch launched Destination Peloton. A campaign that placed the world famous Peloton offering in exclusive hotel gyms, corporate offices, college campuses, and workout clubs worldwide.

Partnering with the agency, John McNeil Studio, we captured the Peloton For Business experience outside of the home for the first time ever. With our clever marketing team, I curated shoots at unique hospitality locations in San Francisco, Sea Ranch, Vail, New York City, and Waikiki.

Destination Peloton was the first marketing campaign for Peloton For Business, and was the gateway to setting the Peloton experience in exclusive hospitality experiences across the globe.