Project:  Eddyline Brand Update

Role:  Freelance Brand & Creative Lead

Scope:  I worked with the Eddyline Kayaks ownership group to develop brand positioning, brand guidelines, and a design system for how they visually communicate to their various markets. We developed brand and marketing materials on company, kayak family, and product levels. We then launched a fresh Shopify website, and establish a design asset manager to distribute assets to dealers, distributors, and publications worldwide.