Project:  Precor Cardio

Role:  Creative Lead

Scope:  During my island days at Firefly/MVNP in Hawaii, I was creatively responsible for the web identity for all Starwood Hawaii and Tahiti properties. We created a website identity that incorporated each property brand with a template design that worked with an implemented CMS system. Once the website identity was established, subsequent email design, online advertising and lead generation composed a quite successful online brand for Starwood Hawaii and Tahiti.